
Browse by Author "Nor Balkish Zakaria"
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- PublicationPerceived usefulness and attitude toward intention and acceptance of e-payment zakatHainnuraqma Rahim; Hamidah Muhd Irpan; Nor Balkish Zakaria; Sobhani Farid Ahammad; Mohamed Fairooz Abdul Khir (Universiti Sultan Zainal Abidin, 2024)
As people's lifestyles and behaviour toward daily digital activities are changing, a suitable zakat payment option is required to encourage Muslims to fulfil their commitments. Zakat institutions use technology; as a result, to attract more people to pay zakat. The acceptance is, however, dubious due to data misuse and platform security worrisome. Hence, this study aims to investigate Malaysian Muslims' acceptance of the e-payment zakat system. In this descriptive study, a survey was carried out on 170 zakat payers in Malaysia. Five constructs were examined in the survey, based on Technology Acceptance Model, which are Perceived Usefulness, Perceived Ease of Use, Attitude, Intention, and User Acceptability. Data were analysed in linear and logistic regression using the Statistical Package for Social Sciences (SPSS). Results revealed that Perceived Usefulness and Perceived Ease of Use significantly impacted Attitude's decision to use electronic payment channels for zakat payments. The correlation between Attitude and Intention for online zakat payment was found to be positive. User acceptability was significantly influenced by the Perceived Usefulness of the e-payment platform and the Intention to pay zakat online. Understanding that User Acceptability is influenced by Perceived Usefulness and Intention would allow the zakat institution to comprehend the user requirement for zakat payment applications. The study findings have implications zakat authorities to enhance the digital platform for zakat payments to ease users by leveraging technology to streamline the donation process and make it more convenient, secure, and transparent.
- PublicationSocial media's role in shaping millennials halal shopping trends in MalaysiaHainnuraqma Rahim; Noorazlin Ani; Shafinar Ismail; Nor Balkish Zakaria; Mohamed Fairooz Abdul Khir (Malaysian Association of Consumer and Family Economics (MACFEA), 2024)
Social media influencers (SMIs) have emerged as pivotal figures in advertising and critiquing products and services. They serve as credible sources, disseminating persuasive messages that significantly influence consumer purchasing behavior, particularly among Millennials. This paper investigates the factors pertaining to SMIs that shape the purchasing behavior of Muslim Millennials in Malaysia towards halal food products. Employing a non-probability sampling method, the study surveyed 403 respondents using Structural Equation Modelling-Partial Least Square (SEM-PLS). Data collection utilised a structured closed-ended questionnaire as the survey instrument. Results indicate that SMIs' expertise impacts consumers' attitudes and behaviors towards halal food products, with expertise serving as the sole mediator. Furthermore, SMIs wield significant influence over consumer purchasing behaviour by disseminating product reviews and advertisements to a broad audience. Factors such as trustworthiness, attractiveness, and expertise among these influencers directly impact the purchasing decisions of millennials. This study makes a significant contribution by enhancing comprehension of the latest digital and social media technologies' relevance and importance.
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