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Marketing effectiveness of Islamic and conventional banks: evidence from Malaysia

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dc.contributor.authorSyed Najibullah
dc.contributor.supervisorBaharom Abdul Hamid
dc.date.accessioned2017-08-28T05:27:22Z
dc.date.available2017-08-28T05:27:22Z
dc.date.issued2016
dc.description.abstractThe study aims at addressing marketing effectiveness of both Islamic banks and conventional banks by using a modified "chain-of-effect" framework. Against the current literature, which, based on the customer survey, reports lack of marketing activities by the Islamic banks, the study undertakes a bank perspective to explore the Islamic bank's behavior in this regard. Applying fixed effect panel regression on the quarterly data of ten banks (five Islamic & five conventional) in Malaysia, the study aims at exploring the influence of the marketing efforts on performance (both financial & non-financial) and if such relation varies by the type of banks in Malaysia.en_US
dc.identifier.citationNajibullah, S. (2016). Marketing effectiveness of Islamic and conventional banks: evidence from Malaysia (Master dissertation). INCEIF, Kuala Lumpur. Retrieved from https://ikr.inceif.org/handle/INCEIF/2649en_US
dc.identifier.urihttps://ikr.inceif.edu.my/handle/INCEIF/2649
dc.languageEnglish
dc.language.isoengen_US
dc.publisherINCEIFen_US
dc.rights2016. INCEIF
dc.sourceGS
dc.subjectMarketing effectivenessen_US
dc.subjectPerformanceen_US
dc.subjectMarket shareen_US
dc.subjectIslamic banksen_US
dc.subjectConventional banksen_US
dc.subjectMalaysiaen_US
dc.subjectProject paper (MIF)
dc.titleMarketing effectiveness of Islamic and conventional banks: evidence from Malaysiaen_US
dc.typeMasteren_US
dlc.maintopicIslamic bankingen_US
dspace.entity.typePublication
ikr.doctypeTheses
ikr.licenseKindly email to kmc@inceif.org to access the item.
ikr.topic.maintopicIslamic bankingen_US
relation.isAuthorOfPublication219f93a8-b38f-400c-981f-6a7162e44a2f
relation.isAuthorOfPublication219f93a8-b38f-400c-981f-6a7162e44a2f
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