Publication:
An alternative source of collagen for Muslim consumers: halal and environmental concerns
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Date
2022
SDG:
Abstract
The sources of collagens and gelatins are recently being questioned because it sourced from porcine or non-halal slaughtered animals. There are also concerns regarding the transfer of diseases from animal sources of collagen to human users. This study aims to propose an alternative source of collagen using recombinant collagen-like protein (halal-based) and to analyze factors contribute to the probability of using this alternative source of collagen among consumers in Malaysia.
Keywords
Malaysia , Consumers , Logistic regression , Collagen
Citation
Duasa, J., Husin, A.M., Asmy Mohd Thas Thaker, M. and Rahman, M.P. (2022), "An alternative source of collagen for Muslim consumers: halal and environmental concerns", Journal of Islamic Marketing, Vol. 13 No. 11, pp. 2232-2253.
Publisher
Emerald Publishing Limited
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