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Marketing effectiveness of Islamic and conventional banks: evidence from Malaysia

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dc.contributor.authorMuzafar Shah Habibullah
dc.contributor.authorBaharom Abdul Hamid
dc.contributor.authorSyed Abdul Hamid Aljunid
dc.date.accessioned2017-02-16T16:10:18Z
dc.date.available2017-02-16T16:10:18Z
dc.date.issued2017
dc.description.abstractThe study aims to address marketing effectiveness of both Islamic banks and conventional banks (CBs) by using a modified "chain-of-effect" framework. Against current literature, which is based on customer surveys, reports do not include marketing activities by the Islamic banks (IB); this study adopts a bank perspective to explore the IB's behavior in this regard. Applying fixed-effect panel regression on the quarterly data of five IBs and five CBs in Malaysia, the study aims to explore the influence of marketing efforts on performance.en_US
dc.identifier.citationAbdul Hamid, Baharom and Najibullah, Syed and Habibullah, Muzafar Shah. (2017). Marketing effectiveness of Islamic and conventional banks: evidence from Malaysia. In Nafis Alam & Syed Aun R. Rizvi (Eds.), Islamic banking: growth, stability and inclusion (pp. 51-80). United Kingdom: Palgrave Macmillan.en_US
dc.identifier.isbn9783319459097
dc.identifier.urihttps://ikr.inceif.edu.my/handle/INCEIF/2234
dc.languageEnglish
dc.language.isoengen_US
dc.publisherPalgrave Macmillanen_US
dc.rights2017. Palgrave Macmillan
dc.subjectMarketing effectivenssen_US
dc.subjectPerformanceen_US
dc.subjectMarket shareen_US
dc.subjectCarry-over effecten_US
dc.subjectIslamic bankingen_US
dc.titleMarketing effectiveness of Islamic and conventional banks: evidence from Malaysiaen_US
dc.typeChapter in Book
dlc.maintopicIslamic bankingen_US
dspace.entity.typePublication
ikr.licenseAvailable in physical copy only (Call Number: HG 3368 A6 I82Na)
ikr.topic.maintopicIslamic bankingen_US
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