Publication:
Towards conceptualizing ethical decision-making model in marketing: a religious-humanistic approach with special reference to ethical philosophy in Islam
| DC Field | Value | |
|---|---|---|
| dc.contributor.author | Shamsudheen, Shinaj Valangattil | |
| dc.contributor.author | Rosly, Saiful Azhar | |
| dc.date.accessioned | 2020-07-29T04:57:02Z | |
| dc.date.available | 2020-07-29T04:57:02Z | |
| dc.date.issued | 2019 | |
| dc.description.abstract | This paper aims to present a synthesized conceptual model for ethical decision-making in marketing that accommodates both humanistic and religious aspects. A religious-humanistic approach is adopted on synthesizing. “Ferrell and Gresham’s (1985) contingency framework for ethical decision-making in marketing” and “Al-Ghazali’s ethical philosophy” are considered to be the theoretical base for the synthesized model. Al-Ghazali’s ethical philosophy that stands for the religious dimension in this study was found appropriate for incorporating into the Ferrell and Gresham contingency framework for ethical decision-making in marketing. The approach (religious-humanistic) adopted for synthesizing the two aspects into one model was justified accordingly. A newly synthesized model is only conceptually validated. Statistical validity is required based on the variables included in the conceptual model. Future studies are recommended to attain the model fit. | en_US |
| dc.identifier.citation | Shamsudheen, Shinaj Valangattil and Rosly, Saiful Azhar. (2019). Towards conceptualizing ethical decision-making model in marketing: a religious-humanistic approach with special reference to ethical philosophy in Islam. Journal of Islamic Marketing, 10 (3), pp. 928-947. | en_US |
| dc.identifier.doi | https://doi.org/10.1108/JIMA-03-2018-0055 | |
| dc.identifier.issn | 1759-0833 | |
| dc.identifier.uri | https://ikr.inceif.edu.my/handle/INCEIF/3286 | |
| dc.language | English | |
| dc.language.iso | en | en_US |
| dc.publisher | Emerald Publishing Limited | en_US |
| dc.rights | 2020. Emerald Publishing Limited | |
| dc.source | SEDONA | |
| dc.subject | Marketing | en_US |
| dc.subject | Al-Ghazali's ethical philosophy | en_US |
| dc.subject | Ethical decision-making models | en_US |
| dc.subject | Religious-humanistic approach | en_US |
| dc.title | Towards conceptualizing ethical decision-making model in marketing: a religious-humanistic approach with special reference to ethical philosophy in Islam | en_US |
| dc.type | Journal Article | en_US |
| dlc.maintopic | Islamic banking | en_US |
| dspace.entity.type | Publication | |
| ikr.doctype | Scholarly Works | |
| ikr.topic.maintopic | Islamic banking | en_US |
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