Publication:
Towards development and validation of scale for ethical decision-making model in marketing: a religious-humanistic approach with special reference to ethical philosophy in Islam
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Date
2021
SDG:
Abstract
This paper aims to develop and validate scale for ethical decision-making model in marketing that confirms religious-humanistic approach with special reference to ethical philosophy in Islam. Synthesized model of Ferrell and Gresham contingency framework for ethical decision-making in marketing and Al-Ghazali's ethical philosophy are considered as theoretical background of this study. Content validity test and factor analysis are used to refine measurement items and define as well as validate the scale, respectively. A total of 362 samples were collected from Islamic banking practitioners in the United Arab Emirates. Item scale of the constructs comprised in the conceptual model defined and validated by using content validity test (CVT). Underlying theoretical dimensions of the constructs were extracted through exploratory factor analysis (EFA), and evidence of validation of scale/construct reported through CFA. The scope of this paper is limited to development and validation of scale. Future studies are suggested to use the newly validated scale/construct in descriptive model, and examine the hypotheses prescribed in the model. Further, explanations on theoretical background of this paper is limited as the main objective of this paper is to statistically validate the conceptual model adopted.
Keywords
Scale development and validation , Ethical decision-making models in marketing , Ethical philosophy in Islam , Religious-humanistic approach
Citation
Shamsudheen, Shinaj Valangattil and Rosly, Saiful Azhar. (2021). Towards development and validation of scale for ethical decision-making model in marketing: a religious-humanistic approach with special reference to ethical philosophy in Islam. Journal of Islamic Marketing, 12 (2), pp. 316-341.
Publisher
Emerald Publishing Limited