Maya Puspa Rahman (Employees Provident Fund (EPF), 2025)
The increasing consumption of short-form digital content has led to a phenomenon known as "popcorn brain," where individuals struggle with sustained attention and deep thinking. This issue is particularly relevant in Malaysia, where digital engagement is high, impacting cognitive development, productivity, and mental well-being. This research aims to explore intervention mechanisms to mitigate the effects of popcorn brain and promote a healthier digital environment for the young generation.
