Master

The sharing economy is a new uprising economic system that is built upon the sharing of assets via digital platforms to create economic value through maximizing utilisation of resources between individuals, businesses and government. Perceived as a strong advocate for sustainability, the sharing economy has contributed to a profound shift in global consumer consumption behaviour. Positive to its potential to be utilised as driver for sustainable development, this paper aims to uncover the role of sharing economy towards sustainable development of Malaysia. The study employed three qualitative research methods, namely phenomenography, semi-structured interview and content analysis. The results shows that the sharing economy has an immense potential to be utilised as a part of sustainable development plan, especially in realising five Sustainable Development Goals (SDGs), namely Goal 1: No Poverty, Goal 8: Decent Work and Economic Growth, Goal 9: Resilient Industry, Innovation and Infrastructure, Goal 11: Sustainable Cities and Community and Goal 12: Responsible Consumption and Production ...