Annuar Md. Nassir; Mohamad Ali Abdul Hamid; Shamsher Mohamad Ramadili Mohd; Zulkarnain Muhamad Sori (Malaysian Finance Association, 2002)
The corporate name is the identity and pride of a corporate entity. A name change is an important corporate event and done only if the benefits out weights the costs. This study attempts to investigate whether a corporate name change has a wealth effect on the company's shareholders. It investigates the wealth effects of name change announcement concurrent with announcement of reorganisation and restructuring of the firm. Event study methodology was employed to examine the above issues with respect to failed and non-failed firms for the period from 1980 to 1996 ...
