This case study examines the issuance of sukuk ihsan, viewing it as the within the context of the first sustainable and responsible investment in Malaysia rather than simply a plain investment itself. Sustainable and responsible investment have focused primarily on Sustainable Development Goals (SDGs), and in doing so, sukuk is blend with sustainable and responsible investment goals in making sukuk more relevant and competitive in capital market. I examine issuance of sukuk Ihsan with view of ensuring that sustainable and responsible investment sukuk characteristics is able to meet contemporary practice that will make it attractive for prospective buyers, thus improving the affordability of sustainable and responsible investment sukuk in the future. The purpose of this project paper is to study the relationship between sukuk ihsan issuance with the notion of sustainable and responsible investment sukuk. It is found that case study approach is suitable technique for this project paper. It is an appropriate methodology for Sukuk Ihsan because it is the first sustainable and responsible investment sukuk product that has been introduce in the Islamic financial markets.