The study contributes to determining whether the practice of the Value-based intermediation for takaful ( VBIT ) and the adoption of sustainability by takaful operators in Malaysia can achieve the goal of transforming the takaful industry and having a significant impact on society. It mainly focuses on the takaful operator in Malaysia. In 2021, the takaful industry in Malaysia had taken a significant stride forward in adopting the Value-based Intermediation for takaful (VBIT) paradigm. This study will apply a qualitative analysis method by data collection from the takaful operator s official website and by having an interview with them. Most of the takaful operators have established a section related to VBIT and sustainability on the official website, where it is accessible for everyone to look for more information about it. Besides that, takaful operators were contacted by the researcher to have a better grasp and understanding of the current adoption procedures for VBIT and sustainability. This paper believes that the VBIT adoption, together with sustainability, plays a significant role that acts as a driving force for enabling it to make a meaningful impact on society in Malaysia. This study shows that the takaful industry can provide innovative financial protection solutions by incorporating sustainability principles.